Durban July with Forever New

Partying with new friends, ogling extravagant fashion,
betting on Pocket Power and frolicking in the winner’s circle; I attach very
fond memories to the Durban July. I attended the event in July 2009, so I had
only just turned 19. Wide-eyed and bushy-tailed, I flew down to Durban from
Johannesburg for the weekend. Sitting in my seat watching the ladies carry
their huge hat cases onto the plane was a fabulous moment. After landing I remember how distinctly warmer Durban
was in comparison to Johannesburg despite the fact that it was the middle of
winter. My friends wore slops when they picked me up from the airport. Bless
you Durban!
On the morning of the event, I had such fun getting ready.
The theme that year was ‘The Games We Play’ so my outfit was inspired by a deck
of cards. I wore a black bandage dress with cut-out detail and gorgeous red heels. I did the best I could with the dismal selection of stores operating at
the time. You see, one of my favourite stores, Forever New only launched in South
Africa later that year. Since then, Forever New has become my go-to store for
chic, classic items that exude sophistication and class. Throughout each of
their collections, glamour and femininity take centre stage.
Speaking of centre stage, the theme for this year’s Durban July
is set as ‘The Big Screen’. I’ll bet Forever New is where you will find the perfect
Hollywood-inspired outfit to strut at the races. Choose
from a vast array of classic silhouettes such as shift dresses, tailored pants
and sleek collarless coats. Whatever you choose you are bound to be a showstopper.
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  • Reply
    Stephanie Graves
    June 19, 2014 at 5:14 pm

    Stunning giveaway holding thumbs one of my all time favorite shops

    • Reply
      June 20, 2014 at 7:22 am

      Thanks for entering Stephanie. Holding thumbs for you too!

  • Reply
    June 20, 2014 at 8:10 am

    Oh how im dreaming of this!! It would make my year yaseera khan

  • Reply
    My Life's Purpose
    June 20, 2014 at 8:40 am

    Holding thumbs. My sister is attending. This will be a "perfect" gift for an amazing woman in my life. :)

    • Reply
      June 22, 2014 at 3:33 pm

      What an awesome sister you are!

  • Reply
    June 20, 2014 at 6:51 pm

    rehana seedat Holding thumbs! Have tweeted @rehanaseedat

  • Reply
    yaseera khan
    June 21, 2014 at 3:19 pm

    Entering everyday for this!

  • Reply
    June 22, 2014 at 3:35 pm

    Thanks for entering everybody! I'm holding thumbs! X

  • Reply
    yaseera khan
    June 22, 2014 at 7:41 pm

    its the last day for this fabulous competition eekkk 😀 😀 😀 😀

  • Leave a Reply